Hair Care and Hairstyling Products in the 2010 Miss Universe Pageant

I was able to watch the live telecast of the 2010 Miss Universe Pageant and I was very satisfied with the show. Yes, Miss Philippines Venus Raj won’t be bringing home the crown but she won 5th place so I think the country should be happy.

This year’s presenting sponsor is Farouk Systems- Makers of CHI- a popular brand of hairstyling tools and hair care products . The Houston-based company is finally the 2010 Miss Universe Pageant’s presenting sponsor after 9 consecutive years of being the official hair care sponsor.

The sponsors page of the 2010 Miss Universe Pageant website links to Farouk Systems. And considering the online popularity of the Miss Universe Pageant site, I can just imagine the overwhelming exposure CHI and Biosilk products are getting right now. Definitely lots of press and exposure after the 9 long years of loyalty.

One of the nicest things about the 2010 Miss Universe Pageant is that the presenting sponsor adds a fresh flavor to it. Aside from the usual commercials, they were given four (4) 30-second spots to feature their products. VP Jason Yates and Founder and Chairman Farouk Shami were shown backstage giving 30-second tips on hair care and hairstyling . They also did the laugh-out-loud hilarious CHI Ninja feature and you can watch it on YouTube here.

Farouk Shami invented ammonia-free hair color. Aside from CHI, his company owns and manufactures Sunglitz and Biosilk hair care products.

Here are pics of CHI hairstyling products. Pretty neat, but at US$136 for the Digital Ceramic Nano Straightening Iron and US$200 for the Farouk CHI Turbo Digital Ceramic Curling Iron Set….CHI products are very expensive.

Well, anyway, Miss Mexico’s Jimena Navarrete may have one the crown but I’m leaving you with the glamshots of Ms. Thailand Fonthip Watcharatrakul who won Miss Photogenic and Best in National Costume.

I really liked how the CHI stylists styled Ms. Thailand’s long hair in the first pic — gloriously straight with tiny flips here and there for definition. I wonder what kind of ceramic straightening iron they used since CHI has so many types of straightening irons.